![]() For example, a company may primarily create content for social media platforms and email marketing campaigns while ignoring other digital marketing avenues. ![]() A brand's digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform. But the 2 approaches take different views of the relationship between the tool and the goal.ĭigital marketing considers how individual tools or digital channels can convert prospects. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. Digital marketing uses many of the same tools as inbound marketing-email and online content, to name a few. Inbound marketing versus digital marketingĭigital marketing and inbound marketing are easily confused, and for good reason. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.Įssentially, if a marketing campaign involves digital communication, it's digital marketing. As a result, you can build a brand, provide a great customer experience, bring in potential customers, and more.ĭigital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. As a marketer, it’s important to take advantage of the digital world with an online advertising presence, by building a brand, providing a great customer experience that also brings more potential customers and more, with a digital strategy.Ī digital marketing strategy allows you to leverage different digital channels–such as social media, pay-per-click, search engine optimization, and email marketing–to connect with existing customers and individuals interested in your products or services. 89% of Americans go online at least daily, and 31% are online almost constantly. These figures are even higher among mobile internet users. Did you know that more than 3 quarters of Americans go online on a daily basis? Not only that, but 43% go on more than once a day and 26% are online “ almost constantly.”
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